Hi, I'm Tom - my real name is Dat, and I borrowed 'Tom' from Tom Hagen in The Godfather. I'm a professional affiliate marketer and a former Google Ads specialist, with years spent hands-on in digital marketing.
With my team, I've helped dozens of businesses grow their signups and revenue - obsessing over user experience, pricing, features, and how a product actually converts. On the affiliate side, we've acquired hundreds of customers through our links and built a steady income from it.
GrowthGrader is where I put that experience to work: reviewing marketing, email, and growth tools honestly, with real scores and real trade-offs, so you don't burn budget on the wrong ones.
We sign up for and actively use every tool we write about. Each product is scored across four pillars — ease of use, features, value for money, and support. The overall score is the average of those four pillars, shown on a clear 10-point scale: 9.0+ is outstanding, 8.5+ excellent, 8.0+ very good, and 7.0+ good.
Some of our links are affiliate links, which means we may earn a commission when you sign up through us. This funds our testing. It never influences a score or ranking — a low-scoring tool with an affiliate program still gets a low score. You will find tools rated below average on this site, on purpose.
If a review helped, or you think we got something wrong, get in touch.
