8.8
MC
Metricool
Metricool
Plan, publish, and measure every social channel from one calendar that does not cost a fortune.
From Free plan; paid from ~$18/mo
Hands-on reviews of email, SEO, landing-page, and automation platforms. Real scores, real pros and cons, no pay-to-win rankings.
The highest-scoring tool from our latest round of hands-on testing.
Metricool is a social media planner and analytics suite covering the major platforms - Instagram, TikTok, Facebook, X, LinkedIn, YouTube, Pinterest, and more - with a visual calendar, auto-publishing, best-time-to-post suggestions, competitor tracking, and reporting that extends into Google and Meta ads. Its standout trait is value: the free plan is honestly useful for a single brand, and paid tiers undercut Hootsuite and Sprout Social by a wide margin while covering most of what small teams actually use. The honest knock is depth at the edges - the interface packs a lot in and can feel dense at first, some platform-specific features lag the native apps, and bigger teams will miss the approval workflows and social inbox sophistication of enterprise tools. Buy it if you are a freelancer, small business, or lean agency. Skip it if you need enterprise collaboration, deep social listening, or a large-team permission structure.
Shortlists for a specific job, ranked from hands-on testing.
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Side-by-side breakdowns so you can pick the winner fast.
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Each score is the average of four tested pillars: ease of use, features, value, and support.
8.8
Plan, publish, and measure every social channel from one calendar that does not cost a fortune.
8.8
Email, SMS, and a CRM that charges for what you send, not who you store.
8.8
The newsletter stack built by the people who scaled Morning Brew.
8.8
The budget email platform that quietly does 90% of what the big names charge triple for.
8.6
The email platform that picks up the phone - straightforward sending with genuinely human support.
8.6
The landing-page veteran that still converts - conversion-tested templates, alarms when your page will not perform, zero code.
8.6
The 275-million-contact database with a sales engine bolted on - B2B prospecting/s unfair advantage, priced for mortals.
8.6
The most generous free plan in email marketing - real features for lists the giants make you pay for.
8.6
A premium online course platform for building, selling, and actually teaching - not just hosting videos.
8.6
Lead tracking and reporting that ties every call, form, and chat to the marketing that drove it.
8.6
All-in-one email marketing, automation, and landing pages for growing businesses.
8.4
The premium all-in-one marketing platform - funnels, email, memberships, checkout, and webinars under one roof.
8.4
Email marketing built specifically for creators, newsletters, and digital products.
8.4
The course platform that made selling what you know a normal business - still the smoothest on-ramp for first-time creators.
8.4
The industry-standard SEO and competitive research suite.
8.4
The CRM that fills itself in - built for small B2B teams who hate data entry more than they hate spreadsheets.
8.4
Visual-first social media scheduling - plan, preview, and auto-publish across every major platform.
8.4
All-in-one funnel, email, and course platform with a famously generous free plan.
8.4
Multichannel cold outreach that gets replies - personalized email and LinkedIn sequences with deliverability built in.
8.2
LinkedIn outreach on autopilot - multi-step connection and message sequences that run while you sell.
8.2
The funnel builder that lives and dies by e-commerce checkout - fast pages, native PayPal, and upsells that actually convert.
8.2
Powerful marketing automation and CRM for businesses that live in email.
8.2
Premium landing-page builder focused on conversion and ad campaign performance.
8.2
Identify the companies visiting your website and turn anonymous B2B traffic into leads.
7.8
Turn a prompt into an ebook, a sales page, and the emails to sell it.
7.6
Point-and-click graphics, mockups, and logos for people who will never open Photoshop.
No paid rankings. We buy each tool, use it, and rate four things from 1 to 5.
How fast you get value without fighting the interface.
Depth, flexibility, and how well the core jobs are covered.
Whether the price truly matches what you get.
Docs, response times, and help when something breaks.
Founder & lead reviewer — I buy and test every tool myself, then score it honestly. More about me →
Real feedback from readers who used our reviews to pick their tools.
“I compared two email platforms here before migrating our list. The deliverability notes were things no vendor page would ever tell you.”
“Their SEO tool review saved us from overpaying for features we'd never use. Went with the recommended plan and it fit perfectly.”
“No pay-to-win rankings, and you can tell. They rated a popular tool below average and explained exactly why. That earned my trust.”
“The landing page comparison was the clearest I've read. My whole team used it to settle a month-long debate in ten minutes.”
“I compared two email platforms here before migrating our list. The deliverability notes were things no vendor page would ever tell you.”
“Their SEO tool review saved us from overpaying for features we'd never use. Went with the recommended plan and it fit perfectly.”
“No pay-to-win rankings, and you can tell. They rated a popular tool below average and explained exactly why. That earned my trust.”
“The landing page comparison was the clearest I've read. My whole team used it to settle a month-long debate in ten minutes.”
“Real pros and cons, real pricing, real scores. I signed up through their link for the funnel tool and it's been exactly as described.”
“I don't have time to test five marketing tools. Their hands-on scores did the homework for me and I picked with confidence.”
“Bookmarked. The automation review went deep on the things that actually matter day to day, not just the flashy features.”
“Honest, detailed, and clearly written by someone who's used the tools. Rare on the internet these days.”
“Real pros and cons, real pricing, real scores. I signed up through their link for the funnel tool and it's been exactly as described.”
“I don't have time to test five marketing tools. Their hands-on scores did the homework for me and I picked with confidence.”
“Bookmarked. The automation review went deep on the things that actually matter day to day, not just the flashy features.”
“Honest, detailed, and clearly written by someone who's used the tools. Rare on the internet these days.”
Independent, hands-on reviews with transparent scoring — so you spend on the right tool the first time.
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