Frequently asked questions

We go through each platform's plans, pricing, features, and documentation, drawing on years of running real campaigns, then rate it 1 to 5 on ease of use, features, value for money, and support. Averaging those four gives the one out-of-ten number you see at the top.

Independent. Commissions keep the site running and nothing more. No vendor reviews a score before it is published, and none has changed one after.

Ease of use is the distance between signing up and sending something real. Features asks whether segmentation, automation, and reporting survive contact with a live list. Value asks what happens to the invoice as the list grows. Support is the docs plus how fast a human replies mid-campaign.

Marketing pricing moves constantly. We go back to a review whenever a platform changes tiers, sending limits, or core features, so a score reflects what you would be buying today.

Yes. Some are affiliate links that may pay us a commission at no extra cost to you. The disclosure page has the full picture.

Yes - send it through the contact page. Reader suggestions decide a good share of what we review next.

Yes. Every review, comparison, and guide has a discussion section at the bottom, and campaign war stories from readers are the most useful thing on those pages.