WhatConverts and Leadfeeder both help you win more leads, but they solve opposite ends of the problem. WhatConverts tells you which marketing produced the leads you already get; Leadfeeder finds the companies visiting your site who never became leads at all. Here's which one you need.
| Wc WhatConverts | Lf Leadfeeder | |
|---|---|---|
| Overall | 4.3 / 5 | 4.1 / 5 |
| Ease of use | 4.2 | 4.2 |
| Features | 4.5 | 4.3 |
| Value | 4.1 | 3.9 |
| Support | 4.4 | 4.1 |
| Starting price | $30/mo | $99/mo |
| Category | Lead Tracking | Lead Generation |
| Review | Review |
WhatConverts is the clearest way to connect leads - calls, forms, and chats - back to the marketing that created them. It is not the cheapest tool, but for anyone spending on ads it pays for itself by killing wasted budget.
Read full review →WhatConverts is a lead-tracking and attribution tool: it connects every call, form, and chat back to the campaign or keyword that created it, so you know what your marketing budget is actually buying. Leadfeeder is a visitor-identification tool: it reveals the companies browsing your website even when they never fill out a form, turning anonymous traffic into outbound prospects.
If you spend on ads and want to stop wasting budget on channels that do not convert, WhatConverts is the answer - especially if leads reach you by phone. If you run B2B and have traffic that leaves without converting, and a sales team ready to do outbound, Leadfeeder surfaces those hidden accounts. Many growing businesses eventually use both.
WhatConverts applies to almost anyone running paid marketing, which makes it the more broadly useful pick. Leadfeeder is more specialized - powerful for B2B outbound, less relevant if you sell to consumers or do not have a sales motion. Match the tool to how you actually acquire customers.
For most marketers, WhatConverts takes the win because knowing what drives your leads improves every dollar you spend. Choose Leadfeeder instead if you are B2B with website traffic and a sales team hungry for warm accounts to chase.
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Community discussion
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