The most generous free plan in email marketing - real features for lists the giants make you pay for.
Reviewed by Tom · Founder & lead reviewerEmail platforms have perfected the squeeze: free tiers shrink yearly, automation hides behind paywalls, and a modest list costs like a phone bill. Sender attacks the squeeze directly - its free plan carries thousands of subscribers with the features that matter (automation flows, segmentation, forms and popups), and paid tiers undercut the household names at every list size. For a side project or small store, the difference is running real email marketing versus rationing it.
Setup is unremarkable in the best way: import a list, drag together a template, wire a welcome flow, done in an evening. Deliverability held up fine in our sends, and ecommerce features - abandoned-cart flows, product blocks - work with the major store platforms. What you give up against the giants is polish at the edges: fewer showpiece templates, fewer one-click integrations, reporting that covers the essentials without the theater.
If your list is under a few thousand and your budget is 'ideally nothing': start here, honestly - you may never need to leave. Growing stores watching costs will find the paid tiers keep the math friendly long after rivals get expensive. Teams wanting deep behavioral journeys or an ecosystem of integrations should read our ActiveCampaign and GetResponse reviews - that's the trade you'd be making, and for many small senders it's a trade worth refusing.
Bootstrappers, side projects, and small stores that want real email marketing - automation included - at free-tier prices.
Start today and see how it fits your workflow. Register through the link below — it costs you nothing extra and helps fund our independent testing.
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