GetResponse and Brevo solve the same problem with opposite business models. GetResponse charges by the size of your contact list and bundles in funnels, landing pages, and webinars. Brevo charges by how many emails you send, lets you store unlimited contacts, and layers on SMS and a built-in CRM. That single pricing difference changes which one is right for you more than any feature checklist does. Here is how they compare in practice.
| Gr GetResponse | BR Brevo | |
|---|---|---|
| Overall | 8.6 / 10 | 8.8 / 10 |
| Ease of use | 8.8 | 8.4 |
| Features | 8.6 | 9.0 |
| Value | 9.0 | 9.4 |
| Support | 8.0 | 8.0 |
| Starting price | $19/mo | Free plan (300 emails/day); paid from ~$9/mo, priced by email volume |
| Category | Email Marketing | Email Marketing & CRM |
| Review | Review |
Brevo, the platform formerly known as Sendinblue, bundles email marketing, SMS, marketing automation, transactional email, and a lightweight CRM into one product with a pricing model that quietly undercuts most of the industry: you pay for email volume, not list size. That flips the usual math - a 50,000-contact list that gets one monthly newsletter costs a fraction of what Mailchimp-style per-subscriber pricing would charge. The free tier is genuinely usable at 300 emails per day with unlimited contacts. The honest knock: the email editor and template library feel more functional than beautiful, the interface can feel sprawling as you cross between marketing, CRM, and transactional modules, and daily send caps on the free plan make one-shot blasts awkward. Buy it if your list is big and your send cadence is modest. Skip it if you want best-in-class editor polish or creator-focused features - Beehiiv and Kit serve that crowd better.
Read full review →GetResponse prices by list size: every subscriber you store counts against your tier, whether you email them weekly or once a quarter. Brevo flips that model and prices by send volume, so you can keep a large database and only pay for the emails that actually go out. Brevo also offers a genuinely usable free tier with a daily sending cap, which makes it one of the easiest platforms to start on without a card. The practical rule: if you have a big list but mail it sparingly, Brevo will almost always cost less. If you have a small, tightly pruned list that you email constantly, GetResponse pricing stops being a penalty and its larger toolkit starts to justify the bill.
Both platforms cover the fundamentals well: drag-and-drop editors, template libraries, segmentation, and visual automation builders. GetResponse feels more mature here. Its automation canvas handles branching conditions, scoring, and cart-abandonment flows with fewer workarounds, and its autoresponder cycles are a long-standing strength. Brevo automation is capable and has improved steadily, but complex multi-branch journeys can feel more constrained, and some advanced automation features sit behind higher plans. For a straightforward welcome series, broadcast schedule, and basic behavioral triggers, you will not feel a meaningful gap between them. Marketers who live inside elaborate lifecycle flows, run lead scoring, or sell through long nurture sequences will find GetResponse the more comfortable home.
This is where the two products stop overlapping. GetResponse bundles conversion funnels, landing pages, paid-ad integrations, and native webinar hosting, so a solo marketer can run a lead magnet, a registration page, a live webinar, and the follow-up sequence without leaving one dashboard. Brevo goes a different direction: transactional email, SMS and WhatsApp campaigns, live chat, and a free built-in CRM with deal pipelines. It behaves less like a funnel builder and more like a lightweight customer communication hub. Neither set of extras is better in the abstract. Course creators and webinar sellers get real value from GetResponse. Small businesses that want email, SMS reminders, and a simple sales pipeline in one place get more from Brevo.
Brevo is the simpler product to learn. Its interface is clean, the free tier lets you test everything at your own pace, and the path from signup to first campaign is short. GetResponse packs far more into its navigation, and new users can spend their first week just discovering what the menus contain. That density is the price of its breadth. Both companies provide solid documentation and responsive support on paid plans, and both handle the deliverability fundamentals you would expect: authentication setup, list hygiene tooling, and sending reputation management. As always, your own list quality and sending habits will influence inbox placement far more than the logo on your dashboard will.
We give this one to Brevo, with a clear exception. Most people comparing these two are small businesses or creators with modest sending needs, and for them Brevo wins on the things that matter first: a free tier that is actually useful, pay-for-what-you-send pricing that does not punish a growing list, and SMS plus CRM included rather than sold separately. It is the lower-risk starting point by a wide margin. The exception is real, though. If your business runs on webinars, lead-magnet funnels, and deep automation sequences, GetResponse offers a bundle that Brevo simply does not attempt, and paying by list size is a fair trade for it. Know which sender you are, and the choice makes itself.
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Community discussion
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